We are always intrigued by our members’ views on the challenges and opportunities within their sector. In our Trends With, representatives from member companies share their views on current trends within their industry. Although the outlook on current trends varies from member to member, they all have the ability to identify opportunities within their contexts. 



Johan Aurén

Johan Auren is a Chartered Accountant and Tax Adviser with a passion for assisting Swedish businesses in navigating the complexities of the UK market. With over two decades of experience and a deep understanding of both Swedish and British cultures, Johan has helped numerous companies establish and flourish in the UK.

As the Founder and Managing Director of Accountum, Johan specialises in providing tailored UK accounting services and taxation advice to Swedish subsidiaries and individuals.



Linnea Jacobsen

Linnea Jacobsen is a tax lawyer and leader of EY’s indirect tax team in Sweden. She is serving as an advisor for companies in various sectors, with her main focus on value-added tax (VAT), excise taxes, customs, and sustainability from a tax perspective.


Erika Rennel Björkman Graphic Design

Erika Rennel Björkman

Erika Rennel Björkman is a graphic designer, who started her career at Pentagram Design in London after leaving Bergh’s School of Communication in 1992. After a formative period at Pentagram, Erika set up her own design studio and has since worked in a broad range of industries – hospitality, professional services, manufacturing to mention but a few – with clients in the UK as well as in Sweden. She is advising the BSCC on its platinum jubilee profile.


Investor AB

Jacob Lund

Jacob Lund is Chief Communications & Sustainability Officer at Investor AB. Jacob has extensive experienced within strategic communications and corporate affairs, with more than 25 years of experience from media, agency and in-house.


Hellman St Clair

Felicity Willetts and Anna Hellman

Hellman St Clair is a strategic, creative consultancy, founded by Anna Hellman and Felicity Willetts. They work closely with brands to help them successfully navigate the major challenges that businesses and wider society experience today and in the future. Working with a highly skilled, diverse network of creatives, they take a multi-disciplinary approach to brand activation. They encourage the exploration of new models and working practices to deliver a personal, high end visual communication service to all their clients, fusing Nordic sensibilities with an International outlook.


Stockholm Business School

Dr. Ian Richardson

SBS, Stockholm University delivers executive education programmes to mid-senior level executives across all sectors. In addition to its internationally accredited Executive MBA programme, it co-founded the national AI for Executives programme and has been partnered with the European Club Association (ECA) in delivering business education to leaders of Europe’s most successful football clubs over the past 8 years.


Global Goes Local

Ylva Hökerberg Jahnke and Jolande Svensson-Klijn

Global Goes Local assists Swedish employers with work permit applications for non-EU employees and also assists international companies that wish to establish in Sweden with registration of a company or branch and other general legal questions.


Potter Clarkson

Graeme McCallum, Partner and Patent Attorney

Graeme’s expertise includes developing and implementing IP strategies, including patents, trade marks and designs, to align with business strategy and maximise portfolio value. Graeme frequently works with multiple stakeholders to optimise the IP strategy, both at a portfolio level and on individual cases to maximise value with a pragmatic and cost-effective approach.


Husqvarna Division

Glen Instone, is President of the Husqvarna Division

Since joining Husqvarna in 2002, Glen has held various positions including Vice President Global Sales & Services, Husqvarna Division 2016–2018, VP & CFO Husqvarna Division 2014–2017 and VP & CFO EMEA, 2013– 2014.


Stockholm School of Economics

Erik Lagerlöf, Adjunct Professor

Erik is an Adjunct Professor at the Stockholm School of Economics and an active member of the Chamber.


Eversheds Sutherland Advokatbyrå AB

Rebecca Farkhooy, Associate

Rebecca is an Associate in the Employment Law Practice Group at Eversheds Sutherland Advokatbyrå AB.



Jonas Gram, The Macallan Brand Ambassador Nordics

Jonas Gram was previously Brand Ambassador for The Macallan Denmark at Edrington and has now been Ambassador for the Nordics since 2021. Jonas is based in Copenhagen and frequently visits Stockholm, welcoming enthusiasts to experience The Macallan. This week we had the opportunity to learn more about what trends Jonas sees in his line of business.


The Local

James Savage, CEO and Publisher

James moved to Sweden from the UK at the start of the millennium and was a co-founder of The Local in 2004. The Local provides local news and advice for international professionals and expats in nine European countries. James is currently CEO & Publisher at The Local and is also a panelist and regular commentator for Swedish, British and US media, talking about issues affecting international professionals and Swedish current affairs.



Philip Sheppard, Senior Relationship Manager

Philip  has worked for Handelsbanken for almost 35 years, with much time spent in the UK. Philip held the position of Head of Private Banking – among other positions – in Handelsbanken’s London office. Philip is currently Senior Relationship Manager at Handelsbanken in Stockholm.



Oskar Ahnfelt, Vice president of Public & Regulatory Affairs

Oskar is Vice president of Public & Regulatory Affairs at Vattenfall.



Magdalena Gerger, Chair

Magdalena was appointed Chair of the BSCC at the AGM on 31 May. Magdalena was formerly the President & CEO of Systembolaget AB where she worked from May 2009 until 1st February 2022. Magdalena currently holds non-executive board positions with Investor AB and Peab and she is the Chair of Nefab and of the Royal Academy of Engineering – the Business Council. She is a member of VW global Sustainability Council.



Claes Berglund, Head of Public Affairs & Sustainability

Claes Berglund has been a senior executive in the shipping industry for 15 years, including leading roles at Stena Line. Previously he worked for 12 years in road-based transport and third-party logistics services. Mr Berglund is also a reserve officer in the Royal Swedish Navy.



Charlotte Ljung, Vice Chair

Charlotte is an entrepreneur, with one foot in the family business, DUX and one foot in new ventures such as the tech start-up Endbright. Charlotte is active as an advisor and board member in several companies and organisations, not least as Vice Chair of the BSCC Executive Board.