TRENDS WITH
We are always intrigued by our members’ views on the challenges and opportunities within their sector. In our Trends With, representatives from member companies share their views on current trends within their industry. Although the outlook on current trends varies from member to member, they all have the ability to identify opportunities within their contexts.
BP
Alex Tivelius
Alex is Head of Communications & External Affairs at bp in the Nordics & Baltics. Before he held roles as Marketing Manager for Castrol in the Nordics & Baltics and Intel Corporation.
Castle Health
Jamie Giles
Jamies is the Director of Outpatient Services at Castle Health, where he is instrumental in shaping outpatient and continuing care services, with a keen focus on accessibility and innovative care models. His previous experience includes pivotal roles in managing London services for the Forward Trust and spearheading Steps2Recovery as its CEO.
Groth & Co
Karin Crafoord
Karin is a Managing Partner and Head of Legal and Trademark Department at Groth & Co, where she specialises in disputes and processes relating to IP law. She represents Swedish and international clients in commercial litigations, both in court and arbitration proceedings, concerning e.g. trademarks, patents, copyrights and market law.
GSK
Maria Ericson
Maria is the Director Government Affairs & Communication at GSK. Before this she held roles at Baxter International Inc and Adxto AB, and graduated from University of Gothenburg with a master’s in international marketing. She specialises in Life Science but also holds essential experience in sustainability, innovation and public affairs.
Mörée Advisory
Felix Mörée
Felix Mörée is the founder and CEO of Mörée Advisory, and is also a partner at Axholmen. Before this he held roles at EY and Simon-Kucher and graduated from Lunds University with a master’s in engineering physics and financial modeling in 2016.
Felix specialises in commercial excellence, including pricing, marketing and sales. His background allows him to solve a wide range of challenges that his clients face. He has among others worked with projects related to monetization of digital initiatives, packaging and pricing of new products, sales strategy, as well as using big data and machine learning for monetization.
TM & Partners
Karolina Kjellberg
Karolina Kjellberg is a senior associate at TM & Partners. Before joining TM & Partners in 2020 she worked as an associate at multiple well established law firms after her graduation from Uppsala University in 2017.
Karolina specialises in IT-related jurisdiction and contract law, and is part of TM & Partners tech unit. Her experience ranges from drafting and negotiating various types of commercial agreements, such as purchase agreements, IT and license agreements, project and consultancy agreements, as well as outsourcing agreements.
Accountum
Johan Aurén
Johan Auren is a Chartered Accountant and Tax Adviser with a passion for assisting Swedish businesses in navigating the complexities of the UK market. With over two decades of experience and a deep understanding of both Swedish and British cultures, Johan has helped numerous companies establish and flourish in the UK.
As the Founder and Managing Director of Accountum, Johan specialises in providing tailored UK accounting services and taxation advice to Swedish subsidiaries and individuals.
EY
Linnea Jacobsen
Linnea Jacobsen is a tax lawyer and leader of EY’s indirect tax team in Sweden. She is serving as an advisor for companies in various sectors, with her main focus on value-added tax (VAT), excise taxes, customs, and sustainability from a tax perspective.
Erika Rennel Björkman Graphic Design
Erika Rennel Björkman
Erika Rennel Björkman is a graphic designer, who started her career at Pentagram Design in London after leaving Bergh’s School of Communication in 1992. After a formative period at Pentagram, Erika set up her own design studio and has since worked in a broad range of industries – hospitality, professional services, manufacturing to mention but a few – with clients in the UK as well as in Sweden. She is advising the BSCC on its platinum jubilee profile.
Investor AB
Jacob Lund
Jacob Lund is Chief Communications & Sustainability Officer at Investor AB. Jacob has extensive experienced within strategic communications and corporate affairs, with more than 25 years of experience from media, agency and in-house.
Hellman St Clair
Felicity Willetts and Anna Hellman
Hellman St Clair is a strategic, creative consultancy, founded by Anna Hellman and Felicity Willetts. They work closely with brands to help them successfully navigate the major challenges that businesses and wider society experience today and in the future. Working with a highly skilled, diverse network of creatives, they take a multi-disciplinary approach to brand activation. They encourage the exploration of new models and working practices to deliver a personal, high end visual communication service to all their clients, fusing Nordic sensibilities with an International outlook.
Stockholm Business School
Dr. Ian Richardson
SBS, Stockholm University delivers executive education programmes to mid-senior level executives across all sectors. In addition to its internationally accredited Executive MBA programme, it co-founded the national AI for Executives programme and has been partnered with the European Club Association (ECA) in delivering business education to leaders of Europe’s most successful football clubs over the past 8 years.
Global Goes Local
Ylva Hökerberg Jahnke and Jolande Svensson-Klijn
Global Goes Local assists Swedish employers with work permit applications for non-EU employees and also assists international companies that wish to establish in Sweden with registration of a company or branch and other general legal questions.
Potter Clarkson
Graeme McCallum, Partner and Patent Attorney
Graeme’s expertise includes developing and implementing IP strategies, including patents, trade marks and designs, to align with business strategy and maximise portfolio value. Graeme frequently works with multiple stakeholders to optimise the IP strategy, both at a portfolio level and on individual cases to maximise value with a pragmatic and cost-effective approach.
Husqvarna Division
Glen Instone, is President of the Husqvarna Division
Since joining Husqvarna in 2002, Glen has held various positions including Vice President Global Sales & Services, Husqvarna Division 2016–2018, VP & CFO Husqvarna Division 2014–2017 and VP & CFO EMEA, 2013– 2014.
Stockholm School of Economics
Erik Lagerlöf, Adjunct Professor
Erik is an Adjunct Professor at the Stockholm School of Economics and an active member of the Chamber. He is an experienced lawyer and works at the Legal Services department of KPMG Sweden.
Eversheds Sutherland Advokatbyrå AB
Rebecca Hayling, Senior Associate
Rebecca is a Senior Associate in the Employment Law Practice Group at Eversheds Sutherland Advokatbyrå AB. Rebecca’s practice covers most aspects of Swedish employment law. She also represents companies as counsel in court and in arbitration labour law proceedings.
Edrington
Jonas Gram, The Macallan Brand Ambassador Nordics
Jonas Gram was previously Brand Ambassador for The Macallan Denmark at Edrington and has now been Ambassador for the Nordics since 2021. Jonas is based in Copenhagen and frequently visits Stockholm, welcoming enthusiasts to experience The Macallan. This week we had the opportunity to learn more about what trends Jonas sees in his line of business.
The Local
James Savage, CEO and Publisher
James moved to Sweden from the UK at the start of the millennium and was a co-founder of The Local in 2004. The Local provides local news and advice for international professionals and expats in nine European countries. James is currently CEO & Publisher at The Local and is also a panelist and regular commentator for Swedish, British and US media, talking about issues affecting international professionals and Swedish current affairs.
Handelsbanken
Philip Sheppard, Senior Relationship Manager
Philip has worked for Handelsbanken for almost 35 years, with much time spent in the UK. Philip held the position of Head of Private Banking – among other positions – in Handelsbanken’s London office. Philip is currently Senior Relationship Manager at Handelsbanken in Stockholm.
Vattenfall
Oskar Ahnfelt, Vice president of Public & Regulatory Affairs
Oskar is Vice president of Public & Regulatory Affairs at Vattenfall. He is heading the units of Public & Regulatory Affairs on all Vattenfall’s markets (Sweden, Denmark, Germany, Netherlands, UK, France, EU/Brussels) and is also a member of the Communications management team.
STENA AB
Claes Berglund, Head of Public Affairs & Sustainability
Claes Berglund has been a senior executive in the shipping industry for 15 years, including leading roles at Stena Line. Previously he worked for 12 years in road-based transport and third-party logistics services. Mr Berglund is also a reserve officer in the Royal Swedish Navy.
BSCC
Magdalena Gerger, Chair
Magdalena was appointed Chair of the BSCC at the AGM on 31 May. Magdalena was formerly the President & CEO of Systembolaget AB where she worked from May 2009 until 1st February 2022. Magdalena currently holds non-executive board positions with Investor AB and Peab and she is the Chair of Nefab and of the Royal Academy of Engineering – the Business Council. She is a member of VW global Sustainability Council.