Trends with: Charlotte Ljung

Charlotte is an entrepreneur, with one foot in the family business, DUX and one foot in new ventures such as the tech start-up Endbright. Charlotte is active as an advisor and board member in several companies and organisations, not least as Vice Chair of the BSCC Executive Board. 

What trends do you see for the autumn within your line of business?

Curated, well-thought through experiences. We pick and chose how we spend our time, our money and where we rest our minds with much care and effort. Less is more.

From your perspective, what are the greatest challenges right now?

Market reactions and general public concern in terms of where the global financial situation is heading.

And, opportunities?

Social sustainability is becoming increasingly important in order to cater to and safeguard that your workforce can and will remain enthusiastic to produce and deliver.