On 24 October, we had the pleasure of hosting an insightful event on Strengthening Your Corporate Brand in Uncertain Times together with Groth & Co. We had the pleasure of hearing from three excellent speakers: Carl Wendt and Anton Persson from Groth & Co, along with our UK guest, Nathan Chambers from Forresters-IP. The event focused on intellectual property rights and brand protection, addressing key issues such as trademark risks, counterfeits, and brand degeneration. With the rise of challenges like geopolitics, pandemics, social media and technology, brand protection is becoming increasingly critical. During the event, our speakers shared fascinating insights into how specific events such as Brexit, COVID-19, and the Russia-Ukraine conflict, has impacted various brands and disrupted the trademark market.  

By understanding these case studies, brands can better anticipate and mitigate risks related to trademark integrity and adapt their brand protection strategies. Effective strategies to defend valuable brands include registering and maintaining trademarks, preventing degeneration, educating stakeholders, monitoring the market and taking action against counterfeits and unfair competitors. A warm thank you to everyone who attended, our excellent speakers and to Groth & Co for hosting us.