Industry Focus | Polestar

On Thursday, 3 April, we had the pleasure of hosting our highly anticipated Industry Focus event, which was generously sponsored by Polestar.

The event featured an insightful talk from Jonas Engström, COO of Polestar and Gustav Freij, head of Polestar Sweden. Jonas talked about where Polestar is today, what the future looks like for electric vehicles as well as what it looks like for Polestar. Gustav followed by giving insights into what they are doing in Sweden, and what their plans are for the Swedish market in the near future. They also touched on their belief in an all-electric future as the most sustainable path forward. Sweden already has a 40% electric car adoption rate, and significant growth is expected in the UK. In Sweden, the company is in an active selling phase, working to increase brand visibility and trust.

The event was rounded off with an engaging Q&A session, where attendees asked questions ranging from the development of range and charging, financial reporting, software features as well as the challenges and opportunities in the EV market.

We would like to extend our sincerest thank you to Jonas Engström and Gustav Freij for sharing their insights and expertise. We would also like to thank all of our members that attended the event. Thank you to Polestar, Magdalena Ranagården and team for hosting and helping us organise this fantastic event.

Don’t miss out on booking a Polestar test-drive – follow the link to schedule one.